Concepts: Psychological images – establishing identity (idem and ipse). Asymmetric otherness: the other as exterior, the other as interior. Balkan-Macedonian otherness: egocentrism and ethnocentrism. Homotopies and (or) heterotopia. Alotrope of otherness: representations of one culture for another, and for oneself. Auto and hetero-images: imagological cultural misconceptions and stereotypes. Macédoine. Center and (or) margin: Orient, Occident and Macedonian cultural identity. II. Application material – works by prominent authors of modern Macedonian literature.